City Forest is where endurance, nature, and festivity intersect, a 10K relay race set within Hutan UI, one of the last remaining city forests between Jakarta and West Java. With muddy single tracks, team camaraderie, and the vibrance of an outdoor festival, the event invites runners to experience the wild in the heart of the city.
To translate this energy into a strong visual presence, HAV partnered with Value of Run and Fieldway to craft a complete identity system, fully supported by by.U. From logo and digital attributes to car livery, merchandise, and printed applications, every element was designed to echo the raw excitement of the race and the spirit of the forest.
City Forest by.U
Activation, Offline & Digital. Branding.
Project Partners
Value of run
Fieldway
Year
2025
©HAV 2025 All rights reserved.
Activation, Offline & Digital. Branding.
Project Partners
Value of run
Fieldway
Year
2025
©HAV 2025 All rights reserved.
Creative Director
Annaafi Asriansyah
Graphic Designer
Sulthan Sabian, Qolby
Photographer
Farhan Aufa
Motion Designer
Annaafi Asriansyah
Account Team
Naufal Fathurrahman
Annaafi Asriansyah
Graphic Designer
Sulthan Sabian, Qolby
Photographer
Farhan Aufa
Motion Designer
Annaafi Asriansyah
Account Team
Naufal Fathurrahman